![]() – I don’t hear that a lot, (maybe they do in our customer care department). Is there really a difference? What would you say to them? ![]() They seem interested to “move on” as they question the “authenticity” of the Guayakí taste when compared to traditional South American brands like Rosamonte, Cruz de Malta, Barao, etc. I started with Guayakí, because it everywhere here in my area, but now I am ready to try some other brand…. “My name is … I have been drinking yerba mate for a few months now. Most of them are consuming your brand, but write me asking for advice on which brand to try next. Guayakí is a US brand and I often get emails from American yerba mate drinkers, who have only recently been introduced to yerba mate. – we have always shared personally, one to one at events – that is for sure the most effective. Which of your marketing strategies, do you consider to be the most effective one to convert new drinkers? I have seen everything from banners, youTube videos, testimonies and so on. Its impossible to search for yerba mate on the Web and not come across the Guayakí brand. – I really have no idea, but i would say it is under 10% for sure…. In your opinion what it the current percentage of the US population, who is aware of the existence and benefits of yerba mate? Some say 3% and others say as much as 7%. Through my readings, I have seen diverging opinions on the percentage of North Americans who know yerba mate. I really wanted to get a feel for the type of people who consume their products and just how did they manage to bring such a traditional beverage to such a “untraditional” market. According to their own website, their mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020.Īfter taking the full tour of their website and watching some videos online, I got a full picture of their work in South America, but I still knew very little about their operations in the United States. From biodegradable packaging to solar power arrays and reforestation projects in South America, they sure try hard to stay on the path of sustainability. While I have seen this same model being performed by other brands, I must admit Guayakí seems to go that extra mile. With this renewable, stable income, communities are able to restore their lands and improve their lives. Farmers sustainably harvest organic yerba mate in the rainforest, which generates an income for their communities. Using a market driven restoration business model, Guayakí connects customers’ purchases of mate products directly to farming communities in South America. They sell mainly organic yerba mate beverages in various forms, including bottled cold drinks, cans, energy shots, traditional-style gourds, tea bags, and loose leaf. The company sells its products through their own online shop, food retail stores and restaurants in the United States grocery stores in Canada and retailers internationally. ![]() The CompanyĪccording to Bloomberg, Guayakí Sustainable Rainforest Products, Inc., is a US-based beverage company founded in 1996 by college buddies Alex Pryor from Buenos Aires and David Karr from California. In this article, I bring to you a summary of my findings as well as the full interview with Karr. To fill in the blanks, I contacted the company directly and had my questions answered by David Karr, co-founder and Vice President of Marketing. ![]() If you have spent as little as 5 minutes looking up information about yerba mate on the web, then you have probably already come across this brand.Įager to find out more about America’s most popular yerba mate brand, I decided to roll up my sleeves and learn a bit more about them. Despite of this, Guayakí has always been on the back of my mind and it should be on the back of your mind as well. To be honest, I have never tried any of Guayakí’s products, simply because they are not widely available in my region and when they are, they cost way too much. If often get asked if Guayakí is the “real deal” or just an americanized version of mate. The majority of these emails seem to come from North American readers who have recently started to drink mate and are apparently concerned about the “authenticity” of their yerba mate experience. In the last few months I’ve received a fair amount of e-mails from readers asking my serious opinion of Guayakí Yerba Mate. ![]()
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